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  • July 23

    Be Meaningful. Be Trustworthy. Be Well Designed.

    One of my biggest issues with developing for facebook is that there are so many applications out there that dilute the platforms underlying value by using unethical practices.

    Today, Facebook to a HUGE step towards correcting that. They completely redesigned their developer website to be more focused on their guiding principles.

    Great social applications are meaningful as they offer users value, trustworthy when they respect users, and well-designed when they are usable and built to scale.

    These changes, coupled with the new Facebook Connect are going to start driving some major changes in the Facebook Application arena.

    It will be interesting to see what happens from here.

    0 Comments; Filed under Projects

  • July 17

    Enjoy life. Try longboarding.

    I used to skateboard. I used to skateboard a lot. About 7 years ago, skateboarding disappeared from my physical vocabulary — Last week, it was resurrected.

    Loaded Dervish
    FIGURE 1 The Loaded Dervish Longboard

    After wanting to for a while, I finally decided it was time to purchase a longboard.

    For those of you who aren’t hip to the lingo, a longboard (FIGURE 1) is a skateboard with a longer and sometimes wider shape. It is most commonly used for either downhill racing or transportation. I don’t have a death wish, so downhill racing is out — transportation wins.

    I’ve been using it to get around in the city and am absolutely falling in love with the freedom and flow. It really is a great way to escape and get some good exercise.

    The point of this post isn’t really to sell you on longboarding, but to inspire you to get out and do something that you love. Stop talking about taking dance lessons, and just do it. Stop saying your going to start kayaking, and buy a kayake. Go out and enjoy life.

    4 Comments; Filed under Inspiration, Life

  • July 13

    To the future.

    It is with joy and privilege that I announce my partnership with Aaron Gotwalt.

    To infinity, and beyond!Buzz Lightyear

    We will be launching Tomorrowpants this fall with an amazing roster of new projects.

    Tomorrowpants develops social media experiences that create brand enthusiasm. We believe in the future. We are realists with an optimistic bent. In our professional lives this translates into a belief that social media has a point and develops genuine value, and we’re out to prove it. Not just with crazy ideas. Actual rock-solid execution that communicates integrity in every detail. We build user experiences that are honest and true to who we are, and to who you are.

    When Aaron described his vision to me, I couldn’t help but get excited for what is to come out of this partnership.

    We will be open for new projects starting september 1st. Thanks for all of the incredible encouragement we’ve received so far. I’m looking forward to this next step in my professional life.

    I’ll keep you all posted as things continue to develop.

    1 Comment; Filed under Uncategorized

  • July 2

    A Culture of Cooperation

    Even as our economy seems to be going down the tubes, social media is booming. Work is overflowing out of large agencies, but ego continues to dam it up. How can we open the floodgates? I propose a culture of cooperation.

    If you want to be incrementally better: Be competitive. If you want to be exponentially better: Be cooperative.

    Get to know the others around you. We all know how quality suffers under stress so don’t hesitate to pass work along when your volume is high. Don’t think of the other companies as competitors, think of them as assets. Ask for help when you need it, and give help when you can.

    It’s a game of give and take, but if we work together, great things can be accomplished.

    1 Comment; Filed under Business

Copyright © 2008, Kyle Sollenberger